{"id":1154,"date":"2012-12-22T10:56:03","date_gmt":"2012-12-22T16:56:03","guid":{"rendered":"http:\/\/www.actuationconsultingllc.com\/blog\/?p=1154"},"modified":"2016-01-01T14:45:47","modified_gmt":"2016-01-01T20:45:47","slug":"lee-lambert-and-gary-heerkens-on-prodbok-and-lessons-learned","status":"publish","type":"post","link":"https:\/\/actuationconsulting.com\/lee-lambert-and-gary-heerkens-on-prodbok-and-lessons-learned\/","title":{"rendered":"Lee Lambert and Gary Heerkens on ProdBOK and Lessons Learned"},"content":{"rendered":"<p>This week we continue our discussion with Lee Lambert, CEO of the\u00a0<a title=\"Lee Lambert, CEO of the Lambert Consulting Group\" href=\"http:\/\/www.lambertconsultinggroup.com\/\">Lambert Consulting Group<\/a>\u00a0and Gary Heerkens, President of the\u00a0<a title=\"Gary Heerkens President of the Management Solutions Group\" href=\"http:\/\/www.4msginc.com\/\">Management Solutions Group<\/a>. You can read the first part of our discussion by clicking\u00a0<a title=\"Lee Lambert and Gary Heerkens\" href=\"https:\/\/actuationconsulting.com\/?p=1121\">here<\/a>.<\/p>\n<p><strong>Why did you choose to support the development of the ProdBOK?<\/strong><\/p>\n<p>(<span style=\"text-decoration: underline;\">Lee Lambert<\/span>) After almost 50 years in the project management profession I read the draft version and the \u201clight\u201d went on \u2014 brightly. I suddenly realized how important pre-project and post project delivery planning and involvement in the project management lifecycle was.<\/p>\n<p>It was clear that there are two separate job classes: Project Manager and Product Manager. The jobs are different in content, but MUST be tightly interfaced. I remembered many projects that never really reached their potential value add and now I can see clearly why. This document will eventually become a vital addition to every project manager\u2019s library and will sit proudly on the shelf next to the PMBOK.<\/p>\n<p>(<span style=\"text-decoration: underline;\">Gary Heerkens<\/span>)\u00a0At least three reasons cross my mind, actually:<\/p>\n<p>&#8211; Like most people, it\u2019s important to me that the things I work on be worthwhile endeavors; in my view, development of a product management body of knowledge \u2014particularly one that seeks to\u00a0<em>include<\/em>\u00a0project management \u2014 is a VERY worthwhile endeavor<br \/>\n&#8211; I have a soft spot for the field of product development because I spent a considerable amount of my days at Eastman Kodak managing product development-type projects<br \/>\n&#8211; I\u2019m at the stage in my career (and life) when I\u2019m seeking to do things to \u201cgive back\u201d to the profession<\/p>\n<p><strong>Any lessons learned from your involvement with the ProdBOK project that you would like to share?<\/strong><\/p>\n<p>(<span style=\"text-decoration: underline;\">Gary Heerkens<\/span>)<em>\u00a0Collaboration is a key component of a high quality effort.<\/em>\u00a0There were a few points during my efforts contributing to the ProdBOK where I submitted what I believed was a flawless piece of project management prose. But after a couple of reviewers examined it and offered their comments, it occurred to me that variety in perspective is a wonderful thing indeed!<\/p>\n<p>(<span style=\"text-decoration: underline;\">Lee Lambert<\/span>) One: Project Managers must also sometimes think like a Product Manager. They need to understand how important this interface is to the long-term organizational success of their project.\u00a0<em>Project Managers need to understand you can\u2019t just \u201cthrow it over the fence\u201d and run.<\/em><\/p>\n<p>Words of wisdom indeed!<\/p>\n<p><strong style=\"font-weight: bold; font-style: normal; color: #343434;\"><em style=\"font-weight: bold;\">Greg Geracie<\/em><\/strong><em style=\"color: #343434;\">\u00a0is a recognized thought leader in the field of product management and the President of\u00a0<a style=\"color: #0079c2;\" href=\"http:\/\/www.actuationconsultingllc.com\/\">Actuation Consulting<\/a>, a global provider of product management consulting, training, and advisory services to some of the world\u2019s most well-known organizations.\u00a0Greg is also the author of the global best seller\u00a0<a style=\"color: #0079c2;\" href=\"http:\/\/www.amazon.com\/Take-Charge-Product-Management-Effectiveness\/dp\/0615379273\">Take Charge Product Management<\/a>. He is also an adjunct professor at\u00a0<a href=\"http:\/\/www.cdm.depaul.edu\/about\/Pages\/People\/facultyinfo.aspx?fid=1163\">DePaul University\u2019s College of Computing and Digital Media\u00a0<\/a>where he teaches graduate and undergraduate courses on high-tech and digital product management.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week we continue our discussion with Lee Lambert, CEO of the\u00a0Lambert Consulting Group\u00a0and Gary Heerkens, President of the\u00a0Management Solutions Group. You can read the first part of our discussion &#8230;<\/p>\n","protected":false},"author":1,"featured_media":3968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[39,41,42,43,44,45,46,47,48,49,50,51,52],"tags":[56,97,105,121,339,340,150,161,182,205,210,251],"class_list":["post-1154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-39","category-agile","category-business-analysis-2","category-lean","category-lee-lambert","category-prodbok","category-product-management","category-product-management-facts","category-product-marketing","category-product-owner-2","category-product-teams","category-project-management","category-scrum","tag-actuation-consulting","tag-gary-heerkens","tag-greg-geracie","tag-lambert-consulting-group","tag-lee-lambert","tag-prodbok","tag-prodbok-series","tag-product-management-2","tag-product-manager","tag-project-management-2","tag-project-manager","tag-the-guide-to-the-product-management-and-marketing-body-of-knowledge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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