{"id":1247,"date":"2022-08-25T10:00:34","date_gmt":"2022-08-25T10:00:34","guid":{"rendered":"https:\/\/nmsconsulting.com\/?p=1247"},"modified":"2022-08-25T17:26:54","modified_gmt":"2022-08-25T17:26:54","slug":"the-coming-recession","status":"publish","type":"post","link":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/","title":{"rendered":"The Coming Recession: How Companies can Still Thrive"},"content":{"rendered":"\n
\n
\n
\n
\n \n
\n
\n \"The \n <\/div>\n \n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n \n
\n
\n


<\/span><\/p>

By Arthur Mansourian<\/span>
<\/p>\n

After a record long bull run, including a major comeback from the COVID-19 caused stock market decline in 2020, global data is now pointing to a likely recession in many economies.  <\/span>Signs that point to a new business cycle include historically high inflation, supply chain constraints, low interest rates coming to an end, and US home prices falling for the first time in 3 years<\/a>.   <\/span><\/span><\/p>


<\/p> <\/div>\n<\/div>\n\n

\n
\n \"The \n <\/div>\n \n \n <\/div>\n\n
\n
\n

                                     Source: World Economic Forum<\/span><\/h4>


<\/span><\/p>

Of course, not every recession is the same, and after the Great Recession, companies are generally quicker to make changes in the face of a potential down leg.<\/span>  <\/span>With the social and political climate around vast income differences and the rise of employee activism, cutting costs drastically can easily backfire.<\/span>  <\/span>With so many people around the world learning to go digital because of COVID-19, companies can now use analytics and new tools to find other ways to tip the balance sheet, such as by identifying areas of growth or ways to increase efficiency.<\/span><\/p>

<\/o:p><\/sup><\/p>

Overall, balance sheet discipline, aggressive growth plays, timely restructuring of cost, and mergers and acquisitions prove to be the most important differences between successful and unsuccessful companies.<\/span>  <\/span>Other factors that have proven to be instrumental are close monitoring of credit lines, balance sheets, inventory, and financial ratios.<\/span>  <\/span>Of course, having a strong cash reserve plays a very instrumental role in surviving downturns, but it is a thin line to walk when determining how much cash to save and how much to deploy.<\/span>   <\/span><\/p>

 <\/span><\/p>

To not flounder, maintain market share, and continue to grow profitability during a downturn, companies with strong management need to make changes to strategy at the right time.<\/span>  In past environments that are similar to today, t<\/span>he opposite has been seen in companies that faltered, where they would make no significant changes until it was too late to stop the bleeding.<\/span>  <\/span>Research on how companies have fared during recent recessions, and the differences between them shows that taking a disciplined yet proactive approach, and cutting costs before the markets get weaker, is paramount.<\/span>  <\/span><\/p>


<\/span><\/p>

When an economy dips into recession territory, the companies that did well had a few characteristics in common.  <\/span>First, winning companies would take on an aggressive M&A strategy to purchase distressed companies and reinvest in themselves.<\/span>  <\/span>Those companies that faltered during downturns tended to make the mistake of taking drastic cost-cutting measures, which has unintentional side effects and can backfire.<\/span>  <\/span><\/p>


<\/span><\/p>

Other typical mistakes these companies made are letting go of valuable employees, terminating acquisition discussions, and trying to hit a homerun by investing in non-core unfamiliar businesses to make up for growth.  <\/span>On the other hand, winning companies moved swiftly and with purpose at the first sign of a downturn.<\/span>  C<\/span>ompanies that recognized that some of the best deals happen in weak markets and during distressful times were able to capture the greatest opportunities.<\/span>  <\/span>These companies understood that although cost control during weakness is important, completely letting go of the steering wheel and not focusing on core business, was a major misstep. <\/span><\/p>

 <\/span><\/p>

Companies that followed such a strategy not only survived through the recession but grew at an impressive pace.<\/span>  <\/span>In the years after a recession, winning companies grew at an average CAGR of 13%, while the other companies only grew at a rate of 1%.<\/span><\/o:p><\/span><\/p>


<\/span><\/p>

It is noteworthy to point out that companies that fared well actually lost almost as much money as their cohorts that did not grow during the latest major downturn ending in 2009.<\/span>  <\/span>However, the winning companies increased EBITDA by an average of 10% once the recession bottomed out, while losing companies saw EBITDA decline by an average of about 15%.<\/span><\/o:p><\/span><\/p>

 <\/span><\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \n
\n
\n

References<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n \n
\n
\n
  1. Holland, Tom and Katzin, Jeff.  <\/span>Bain and Company.  <\/span><\/i>\u201cBeyond the Downturn: Recession Strategies to Take the Lead\u201d. <\/i>May 2019. https:\/\/www.bain.com\/insights\/beyond-the-downturn-recession-strategies-to-take-the-lead\/<\/span><\/a><\/span><\/li>
  2. Conerly, Bill.  <\/span>Forbes.  <\/span><\/i>\u201cHow A Business Can Survive An Economic Crash\u201d.  <\/span>December 2018. https:\/\/www.forbes.com\/sites\/billconerly\/2018\/12\/15\/how-a-business-can-survive-an-economic-crash\/#636014ea6aad<\/span><\/a><\/span><\/li>
  3. Laczkowski, Kevin.  <\/span>Harvard Business Review.<\/i>  <\/span>\u201cWhat Companies Should Do to Prepare for a Recession\u201d.  <\/span>May 2019.  <\/span>https:\/\/hbr.org\/2019\/05\/what-companies-should-do-to-prepare-for-a-recession<\/span><\/a><\/span><\/li>
  4. https:\/\/www.cnbc.com\/2022\/08\/24\/home-prices-fall-for-the-first-time-in-three-years-biggest-drop-since-2011.html<\/a>
    <\/li>
  5. https:\/\/www.weforum.org\/agenda\/2022\/07\/global-economic-recession-meaning\/
    <\/li><\/ol> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

    After a record long bull run, US economic indicators and global data are showing signs of a recession in many countries.<\/p>\n","protected":false},"author":1,"featured_media":2722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,69],"tags":[73,85,86],"class_list":["post-1247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-mgmt-con","tag-ma","tag-rm","tag-st","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nThe Coming Recession: How Companies can Still Thrive | Insights<\/title>\n<meta name=\"description\" content=\"After a record long bull run, US economic indicators and global data are showing signs of a recession in many countries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Coming Recession: How Companies can Still Thrive | Insights\" \/>\n<meta property=\"og:description\" content=\"After a record long bull run, US economic indicators and global data are showing signs of a recession in many countries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/\" \/>\n<meta property=\"og:site_name\" content=\"NMS Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-25T10:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-25T17:26:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/05\/recession-protection.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nmsadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NMSConsultingBH\" \/>\n<meta name=\"twitter:site\" content=\"@NMSConsultingBH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nmsadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/\"},\"author\":{\"name\":\"nmsadmin\",\"@id\":\"https:\/\/nmsconsulting.com\/#\/schema\/person\/e3bdc37767a9e35d0bfd2fd070f4dad0\"},\"headline\":\"The Coming Recession: How Companies can Still Thrive\",\"datePublished\":\"2022-08-25T10:00:34+00:00\",\"dateModified\":\"2022-08-25T17:26:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/\"},\"wordCount\":753,\"publisher\":{\"@id\":\"https:\/\/nmsconsulting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/05\/recession-protection.jpg\",\"keywords\":[\"Mergers & Acquisitions\",\"Risk Management\",\"Strategy\"],\"articleSection\":[\"Insights\",\"Management Consulting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/\",\"url\":\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/\",\"name\":\"The Coming Recession: How Companies can Still Thrive | Insights\",\"isPartOf\":{\"@id\":\"https:\/\/nmsconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/05\/recession-protection.jpg\",\"datePublished\":\"2022-08-25T10:00:34+00:00\",\"dateModified\":\"2022-08-25T17:26:54+00:00\",\"description\":\"After a record long bull run, US economic indicators and global data are showing signs of a recession in many countries.\",\"breadcrumb\":{\"@id\":\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#primaryimage\",\"url\":\"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/05\/recession-protection.jpg\",\"contentUrl\":\"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/05\/recession-protection.jpg\",\"width\":350,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nmsconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/nmsconsulting.com\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Coming Recession: How Companies can Still Thrive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nmsconsulting.com\/#website\",\"url\":\"https:\/\/nmsconsulting.com\/\",\"name\":\"NMS Consulting\",\"description\":\"A Vision for Solutions\",\"publisher\":{\"@id\":\"https:\/\/nmsconsulting.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nmsconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nmsconsulting.com\/#organization\",\"name\":\"NMS Consulting, Inc.\",\"url\":\"https:\/\/nmsconsulting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nmsconsulting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/03\/Logo-Full-Color-copy-cropped.png\",\"contentUrl\":\"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/03\/Logo-Full-Color-copy-cropped.png\",\"width\":1920,\"height\":1612,\"caption\":\"NMS Consulting, Inc.\"},\"image\":{\"@id\":\"https:\/\/nmsconsulting.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/NMSConsultingBH\",\"https:\/\/www.instagram.com\/nmsglobal\/\",\"https:\/\/www.linkedin.com\/company\/nms-consulting-inc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nmsconsulting.com\/#\/schema\/person\/e3bdc37767a9e35d0bfd2fd070f4dad0\",\"name\":\"nmsadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nmsconsulting.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fe098a8f3528479557664a8325fcc2a83c1afe375a805ae4a8b2f0a570eeccd8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fe098a8f3528479557664a8325fcc2a83c1afe375a805ae4a8b2f0a570eeccd8?s=96&d=mm&r=g\",\"caption\":\"nmsadmin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Coming Recession: How Companies can Still Thrive | Insights","description":"After a record long bull run, US economic indicators and global data are showing signs of a recession in many countries.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/","og_locale":"en_US","og_type":"article","og_title":"The Coming Recession: How Companies can Still Thrive | Insights","og_description":"After a record long bull run, US economic indicators and global data are showing signs of a recession in many countries.","og_url":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/","og_site_name":"NMS Consulting","article_published_time":"2022-08-25T10:00:34+00:00","article_modified_time":"2022-08-25T17:26:54+00:00","og_image":[{"width":350,"height":350,"url":"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/05\/recession-protection.jpg","type":"image\/jpeg"}],"author":"nmsadmin","twitter_card":"summary_large_image","twitter_creator":"@NMSConsultingBH","twitter_site":"@NMSConsultingBH","twitter_misc":{"Written by":"nmsadmin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#article","isPartOf":{"@id":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/"},"author":{"name":"nmsadmin","@id":"https:\/\/nmsconsulting.com\/#\/schema\/person\/e3bdc37767a9e35d0bfd2fd070f4dad0"},"headline":"The Coming Recession: How Companies can Still Thrive","datePublished":"2022-08-25T10:00:34+00:00","dateModified":"2022-08-25T17:26:54+00:00","mainEntityOfPage":{"@id":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/"},"wordCount":753,"publisher":{"@id":"https:\/\/nmsconsulting.com\/#organization"},"image":{"@id":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#primaryimage"},"thumbnailUrl":"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/05\/recession-protection.jpg","keywords":["Mergers & Acquisitions","Risk Management","Strategy"],"articleSection":["Insights","Management Consulting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/","url":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/","name":"The Coming Recession: How Companies can Still Thrive | Insights","isPartOf":{"@id":"https:\/\/nmsconsulting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#primaryimage"},"image":{"@id":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#primaryimage"},"thumbnailUrl":"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/05\/recession-protection.jpg","datePublished":"2022-08-25T10:00:34+00:00","dateModified":"2022-08-25T17:26:54+00:00","description":"After a record long bull run, US economic indicators and global data are showing signs of a recession in many countries.","breadcrumb":{"@id":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#primaryimage","url":"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/05\/recession-protection.jpg","contentUrl":"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/05\/recession-protection.jpg","width":350,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/nmsconsulting.com\/1247\/the-coming-recession-how-to-align-for-protection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nmsconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/nmsconsulting.com\/insights\/"},{"@type":"ListItem","position":3,"name":"The Coming Recession: How Companies can Still Thrive"}]},{"@type":"WebSite","@id":"https:\/\/nmsconsulting.com\/#website","url":"https:\/\/nmsconsulting.com\/","name":"NMS Consulting","description":"A Vision for Solutions","publisher":{"@id":"https:\/\/nmsconsulting.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nmsconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nmsconsulting.com\/#organization","name":"NMS Consulting, Inc.","url":"https:\/\/nmsconsulting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nmsconsulting.com\/#\/schema\/logo\/image\/","url":"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/03\/Logo-Full-Color-copy-cropped.png","contentUrl":"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2019\/03\/Logo-Full-Color-copy-cropped.png","width":1920,"height":1612,"caption":"NMS Consulting, Inc."},"image":{"@id":"https:\/\/nmsconsulting.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/NMSConsultingBH","https:\/\/www.instagram.com\/nmsglobal\/","https:\/\/www.linkedin.com\/company\/nms-consulting-inc\/"]},{"@type":"Person","@id":"https:\/\/nmsconsulting.com\/#\/schema\/person\/e3bdc37767a9e35d0bfd2fd070f4dad0","name":"nmsadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nmsconsulting.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fe098a8f3528479557664a8325fcc2a83c1afe375a805ae4a8b2f0a570eeccd8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe098a8f3528479557664a8325fcc2a83c1afe375a805ae4a8b2f0a570eeccd8?s=96&d=mm&r=g","caption":"nmsadmin"}}]}},"_links":{"self":[{"href":"https:\/\/nmsconsulting.com\/wp-json\/wp\/v2\/posts\/1247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nmsconsulting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nmsconsulting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nmsconsulting.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nmsconsulting.com\/wp-json\/wp\/v2\/comments?post=1247"}],"version-history":[{"count":70,"href":"https:\/\/nmsconsulting.com\/wp-json\/wp\/v2\/posts\/1247\/revisions"}],"predecessor-version":[{"id":11063,"href":"https:\/\/nmsconsulting.com\/wp-json\/wp\/v2\/posts\/1247\/revisions\/11063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nmsconsulting.com\/wp-json\/wp\/v2\/media\/2722"}],"wp:attachment":[{"href":"https:\/\/nmsconsulting.com\/wp-json\/wp\/v2\/media?parent=1247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nmsconsulting.com\/wp-json\/wp\/v2\/categories?post=1247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nmsconsulting.com\/wp-json\/wp\/v2\/tags?post=1247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}