{"id":15109,"date":"2025-09-05T17:07:32","date_gmt":"2025-09-05T17:07:32","guid":{"rendered":"https:\/\/nmsconsulting.com\/?p=15109"},"modified":"2025-09-05T17:21:34","modified_gmt":"2025-09-05T17:21:34","slug":"media-and-entertainment-consulting-guide-2025","status":"publish","type":"post","link":"https:\/\/nmsconsulting.com\/media-and-entertainment-consulting-guide-2025\/","title":{"rendered":"Media and Entertainment Consulting Guide 2025: Strategy, Content, Ad Operations, Ad Tech, Monetization and GTM"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-15109\" data-postid=\"15109\" class=\"themify_builder_content themify_builder_content-15109 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_dw0u998 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_b771088 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_bava000 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" src=\"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2025\/09\/Media-and-Entertainment-Consulting-Guide-2025-Strategy-Content-Ad-Operations-Ad-Tech-Monetization-and-GTM-1024x683-950x633.jpg\" width=\"950\" height=\"633\" class=\"wp-post-image wp-image-15112\" title=\"Media and Entertainment Consulting Guide 2025: Strategy, Content, Ad Operations, Ad Tech, Monetization and GTM\" alt=\"Media and Entertainment Consulting Guide 2025: Strategy, Content, Ad Operations, Ad Tech, Monetization and GTM\" srcset=\"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2025\/09\/Media-and-Entertainment-Consulting-Guide-2025-Strategy-Content-Ad-Operations-Ad-Tech-Monetization-and-GTM-1024x683-950x633.jpg 950w, https:\/\/nmsconsulting.com\/wp-content\/uploads\/2025\/09\/Media-and-Entertainment-Consulting-Guide-2025-Strategy-Content-Ad-Operations-Ad-Tech-Monetization-and-GTM-300x200.jpg 300w, https:\/\/nmsconsulting.com\/wp-content\/uploads\/2025\/09\/Media-and-Entertainment-Consulting-Guide-2025-Strategy-Content-Ad-Operations-Ad-Tech-Monetization-and-GTM-1024x683.jpg 1024w, https:\/\/nmsconsulting.com\/wp-content\/uploads\/2025\/09\/Media-and-Entertainment-Consulting-Guide-2025-Strategy-Content-Ad-Operations-Ad-Tech-Monetization-and-GTM-768x512.jpg 768w, https:\/\/nmsconsulting.com\/wp-content\/uploads\/2025\/09\/Media-and-Entertainment-Consulting-Guide-2025-Strategy-Content-Ad-Operations-Ad-Tech-Monetization-and-GTM-1536x1024.jpg 1536w, https:\/\/nmsconsulting.com\/wp-content\/uploads\/2025\/09\/Media-and-Entertainment-Consulting-Guide-2025-Strategy-Content-Ad-Operations-Ad-Tech-Monetization-and-GTM-90x60.jpg 90w, https:\/\/nmsconsulting.com\/wp-content\/uploads\/2025\/09\/Media-and-Entertainment-Consulting-Guide-2025-Strategy-Content-Ad-Operations-Ad-Tech-Monetization-and-GTM-1024x683-350x233.jpg 350w, https:\/\/nmsconsulting.com\/wp-content\/uploads\/2025\/09\/Media-and-Entertainment-Consulting-Guide-2025-Strategy-Content-Ad-Operations-Ad-Tech-Monetization-and-GTM-1024x683-299x200.jpg 299w, https:\/\/nmsconsulting.com\/wp-content\/uploads\/2025\/09\/Media-and-Entertainment-Consulting-Guide-2025-Strategy-Content-Ad-Operations-Ad-Tech-Monetization-and-GTM.jpg 1920w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            Media and Entertainment Consulting Guide 2025: Strategy, Content, Ad Operations, Ad Tech, Monetization and GTM        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_gx08880   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p><!-- ============================================================ NMS Consulting \u2014 Media & Entertainment Consulting Guide 2025 Clean, snippet-friendly HTML with hardened CTAs and source links Sections: Strategy, Content, Ad Operations, Ad Tech, Monetization, GTM ============================================================ --><\/p>\n<p><meta name=\"description\" content=\"Plain definition of media and entertainment consulting, why it matters in 2025, and how to execute across strategy, content, ad operations, ad tech, monetization, and go-to-market. 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Work spans audience growth, pricing, rights, ad yield, data, and integration for M&A.\"}\n   },\n   {\n     \"@type\":\"Question\",\n     \"name\":\"Why invest now?\",\n     \"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Streaming hit new share highs in 2025 and digital ad revenue set records. Ad-supported tiers, programmatic video, and standards for CTV create room to grow yield and improve measurement.\"}\n   },\n   {\n     \"@type\":\"Question\",\n     \"name\":\"How do you start?\",\n     \"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pick two pilots tied to revenue: an ad yield lift in CTV and a paid-to-owned audience move. Stand up a clean measurement plan, fix SSAI and ads.txt issues, and track KPIs weekly.\"}\n   }\n ]\n}\n<\/script><\/p>\n<div class=\"nms-exec\">\n<div class=\"container\">\n<p>    <!-- Meta band --><\/p>\n<section class=\"hero-band\" aria-label=\"Meta\">\n<p class=\"byline\">Author: Aykut Cakir<\/p>\n<p class=\"dates\">Published: <time datetime=\"2025-09-05\">2025-09-05<\/time> \u2022 Updated: <time datetime=\"2025-09-05\">2025-09-05<\/time><\/p>\n<\/section>\n<p>    <!-- Quick answer (40\u201360 words) --><\/p>\n<section class=\"answer-box\" aria-label=\"Quick answer\"><strong>Quick answer:<\/strong><br \/>\n      Media and entertainment consulting aligns content, distribution, ad operations, ad tech, and go-to-market to audience and revenue. It matters now because streaming commands record share and digital ad revenue has hit new highs. Start with two value pilots, fix CTV standards and measurement, and review KPIs weekly.<br \/>\n    <\/section>\n<p style=\"margin:.8rem 0 1.1rem;\">Want a fast plan tailored to your slate, rights, and ad stack? <a class=\"cta\" href=\"https:\/\/nmsconsulting.com\/contact\/\">Talk to a consultant<\/a><\/p>\n<h2 id=\"why-now\">Why Now<\/h2>\n<div class=\"stat-grid\" aria-label=\"Headline stats\">\n<div class=\"stat\">\n<div class=\"value\">$2.9T \u2192 $3.5T<\/div>\n<div class=\"label\">Global E&#038;M revenue rose to $2.9T in 2024 and is projected to reach $3.5T by 2029, ~3.7% CAGR <a href=\"https:\/\/www.pwc.com\/gx\/en\/news-room\/press-releases\/2025\/pwc-global-entertainment-media-outlook.html\">PwC<\/a>.<\/div>\n<\/div>\n<div class=\"stat\">\n<div class=\"value\">44.8%<\/div>\n<div class=\"label\">Streaming share of U.S. TV usage hit 44.8% in May 2025, topping broadcast plus cable for the first time <a href=\"https:\/\/www.nielsen.com\/news-center\/2025\/streaming-reaches-historic-tv-milestone-eclipses-combined-broadcast-and-cable-viewing-for-first-time\/\">Nielsen<\/a>.<\/div>\n<\/div>\n<div class=\"stat\">\n<div class=\"value\">$259B<\/div>\n<div class=\"label\">U.S. internet ad revenue reached $259B in 2024, up 15% year over year, setting a new record <a href=\"https:\/\/www.iab.com\/insights\/internet-advertising-revenue-report-full-year-2024\/\">IAB\/PwC<\/a>.<\/div>\n<\/div>\n<div class=\"stat\">\n<div class=\"value\">73.6%<\/div>\n<div class=\"label\">Ad-supported TV content reached 73.6% of overall TV viewing in Q2 2025 <a href=\"https:\/\/www.nielsen.com\/news-center\/2025\/viewing-to-content-with-ads-gained-share-to-73-6-of-overall-tv-viewing-in-q2-nielsens-q2-2025-ad-supported-gauge-finds\/\">Nielsen<\/a>.<\/div>\n<\/div>\n<\/div>\n<section class=\"note\" aria-label=\"Summary\">\n      Streaming share is rising while ad-supported models scale, creating room to grow yield, improve measurement, and fund new content. Forecasts show resilient ad spend with digital video and CTV as growth engines <a href=\"https:\/\/magnaglobal.com\/magna-releases-u-s-advertising-forecast-spring-2025-update\/\">MAGNA<\/a>.<br \/>\n    <\/section>\n<h2 id=\"what\">What Media and Entertainment Consulting Covers<\/h2>\n<ul>\n<li><strong>Strategy.<\/strong> Audience and slate economics, windowing, pricing, and rights. Align with <a href=\"https:\/\/nmsconsulting.com\/strategy\/\">strategy consulting services<\/a>.<\/li>\n<li><strong>Content.<\/strong> Data-informed greenlight and lifecycle plans across owned, licensed, FAST, and social clips.<\/li>\n<li><strong>Ad operations.<\/strong> Pod design, frequency, brand safety, and yield across CTV, web, and mobile.<\/li>\n<li><strong>Ad tech.<\/strong> SSAI health, VAST compliance, ads.txt and app-ads.txt setup, clean rooms, and cross-media measurement using MRC guidance <a href=\"https:\/\/iabtechlab.com\/standards\/ctv-programmatic-guide\/\">IAB Tech Lab<\/a> <a href=\"https:\/\/www.mediaratingcouncil.org\/standards-and-guidelines\">MRC<\/a>.<\/li>\n<li><strong>Monetization.<\/strong> Hybrid AVOD plus SVOD, sponsorships, shoppable formats, and retail collaborations.<\/li>\n<li><strong>GTM.<\/strong> Performance creative, partner bundles, device distribution, and paid-to-owned moves.<\/li>\n<\/ul>\n<h2 id=\"ad-ops-tech\">Ad Operations and Ad Tech Essentials<\/h2>\n<div class=\"gold\" aria-label=\"Ad tech checklist\">\n<h3 style=\"margin-top:0;\">CTV Standards To Get Right<\/h3>\n<ul>\n<li><strong>SSAI and VAST.<\/strong> Validate macros, beacons, and error tracking. Follow the <a href=\"https:\/\/iabtechlab.com\/iab-tech-lab-news\/\">VAST CTV addendum<\/a> updates.<\/li>\n<li><strong>Ads.txt and app-ads.txt.<\/strong> Authorize sellers and document inventory sharing to reduce spoofing and increase buyer confidence <a href=\"https:\/\/iabtechlab.com\/wp-content\/uploads\/2021\/03\/ctv-app-ads-explainer-guide.pdf\">IAB Tech Lab guidance<\/a>.<\/li>\n<li><strong>Measurement.<\/strong> Align with MRC standards and emerging attention guidance for cross-media comparability <a href=\"https:\/\/www.mediaratingcouncil.org\/standards-and-guidelines\">MRC<\/a> <a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2025\/05\/IAB_MRC_Attention_Measurement_Guidelines_for_Public_Comment_May_2025.pdf\">IAB\/MRC draft<\/a>.<\/li>\n<\/ul>\n<\/div>\n<h2 id=\"key-numbers\">Key Numbers<\/h2>\n<table class=\"pro-table\" role=\"table\" aria-label=\"Key numbers and references\">\n<caption><strong>Key Numbers and References<\/strong><\/caption>\n<colgroup>\n<col class=\"col-find\">\n<col class=\"col-fig\">\n<col class=\"col-src\">\n      <\/colgroup>\n<thead>\n<tr>\n<th scope=\"col\">Finding<\/th>\n<th scope=\"col\">Figure<\/th>\n<th scope=\"col\">Source<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Global E&#038;M revenue level and outlook<\/td>\n<td>$2.9T in 2024, $3.5T by 2029<\/td>\n<td><a href=\"https:\/\/www.pwc.com\/gx\/en\/news-room\/press-releases\/2025\/pwc-global-entertainment-media-outlook.html\">PwC Global E&#038;M Outlook 2025\u20132029<\/a><\/td>\n<\/tr>\n<tr>\n<td>Streaming share of U.S. TV usage<\/td>\n<td>44.8% in May 2025<\/td>\n<td><a href=\"https:\/\/www.nielsen.com\/news-center\/2025\/streaming-reaches-historic-tv-milestone-eclipses-combined-broadcast-and-cable-viewing-for-first-time\/\">Nielsen The Gauge<\/a><\/td>\n<\/tr>\n<tr>\n<td>Ad-supported TV share of viewing<\/td>\n<td>73.6% in Q2 2025<\/td>\n<td><a href=\"https:\/\/www.nielsen.com\/news-center\/2025\/viewing-to-content-with-ads-gained-share-to-73-6-of-overall-tv-viewing-in-q2-nielsens-q2-2025-ad-supported-gauge-finds\/\">Nielsen Ad-Supported Gauge<\/a><\/td>\n<\/tr>\n<tr>\n<td>U.S. internet ad revenue<\/td>\n<td>$259B in 2024<\/td>\n<td><a href=\"https:\/\/www.iab.com\/insights\/internet-advertising-revenue-report-full-year-2024\/\">IAB\/PwC Internet Advertising Revenue Report<\/a><\/td>\n<\/tr>\n<tr>\n<td>U.S. ad market growth outlook<\/td>\n<td>~4.3% for 2025<\/td>\n<td><a href=\"https:\/\/magnaglobal.com\/magna-releases-u-s-advertising-forecast-spring-2025-update\/\">MAGNA Spring 2025<\/a><\/td>\n<\/tr>\n<tr>\n<td>Ad-supported streaming penetration insight<\/td>\n<td>Ad tiers gaining share in 2025<\/td>\n<td><a href=\"https:\/\/www.theverge.com\/news\/670321\/streaming-ad-supported-subscriptions-antenna-data\">Antenna via The Verge<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"margin:.6em 0 0; font-size:.92rem;\">We cite current surveys and industry trackers and refresh these figures periodically.<\/p>\n<h2 id=\"playbook\">Execution Playbook: Strategy, Content, Ad Ops, Ad Tech, Monetization, GTM<\/h2>\n<ul>\n<li><strong>Strategy.<\/strong> Size audience and revenue by window. Model AVOD plus SVOD mixes and sports or live event options. Use PwC outlook scenarios for planning <a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/tmt\/library\/global-entertainment-media-outlook.html\">PwC<\/a>.<\/li>\n<li><strong>Content.<\/strong> Build a greenlight rubric that ties lift to channel and geography. Test clip pipelines for FAST and social.<\/li>\n<li><strong>Ad operations.<\/strong> Reduce frequency burn, raise completion, and improve ad load pacing. Track viewability and invalid traffic using accredited vendors <a href=\"https:\/\/www.mediaratingcouncil.org\/standards-and-guidelines\">MRC<\/a>.<\/li>\n<li><strong>Ad tech.<\/strong> Fix SSAI signaling and adopt VAST CTV guidance; maintain up-to-date ads.txt and app-ads.txt files with inventory-sharing entries <a href=\"https:\/\/iabtechlab.com\/standards\/advanced-tv\/\">IAB Tech Lab Advanced TV<\/a>.<\/li>\n<li><strong>Monetization.<\/strong> Expand sponsorships and shoppable video. Pilot retail and data collaborations with privacy-safe clean rooms.<\/li>\n<li><strong>GTM.<\/strong> Optimize device placement, partner bundles, and performance creative. Convert paid viewers to owned channels.<\/li>\n<\/ul>\n<h2 id=\"ma\">M&#038;A and Integration<\/h2>\n<p>Deals in content, tech, or distribution add complexity. A focused M&#038;A integration plan should protect inventory quality, unify identity and measurement, and maintain rights and windowing while you consolidate ad stacks. See <a href=\"https:\/\/nmsconsulting.com\/mergers-acquisitions\/\">M&amp;A services<\/a> and <a href=\"https:\/\/nmsconsulting.com\/post-merger-integration\/\">post merger integration<\/a>.<\/p>\n<h2 id=\"thirty\">How to Start in 30 Days<\/h2>\n<ol>\n<li><strong>Pick two pilots.<\/strong> One ad yield lift on CTV, one audience conversion move to owned.<\/li>\n<li><strong>Fix standards.<\/strong> Close gaps in VAST, SSAI, and ads.txt files and align with MRC guidance.<\/li>\n<li><strong>Measure.<\/strong> Set a clean KPI set: ad completion, viewable time, frequency, churn, CAC, ARPU.<\/li>\n<li><strong>Review weekly.<\/strong> Publish a one-pager with KPI trends and next actions.<\/li>\n<\/ol>\n<p class=\"gold\"><strong>Need a quick blueprint?<\/strong> We can scope a 90-day plan across content, ad ops, and tech with a clear value case. <a class=\"cta\" href=\"https:\/\/nmsconsulting.com\/contact\/\">Book a discovery call<\/a><\/p>\n<h2 id=\"related\">Related Reading<\/h2>\n<ul>\n<li><a href=\"https:\/\/nmsconsulting.com\/strategy\/\">Strategy Consulting Services<\/a><\/li>\n<li><a href=\"https:\/\/nmsconsulting.com\/digital-and-technology\/\">Digital and Technology<\/a><\/li>\n<li><a href=\"https:\/\/nmsconsulting.com\/business-transformation\/\">Business Transformation<\/a><\/li>\n<li><a href=\"https:\/\/nmsconsulting.com\/mergers-acquisitions\/\">M&amp;A Services<\/a><\/li>\n<li><a href=\"https:\/\/nmsconsulting.com\/post-merger-integration\/\">Post Merger Integration<\/a><\/li>\n<li><a href=\"https:\/\/nmsconsulting.com\/insights\/improving-the-customer-experience-how-to-increase-satisfaction\/\">Improving the Customer Experience<\/a><\/li>\n<\/ul>\n<h2 id=\"faq\">FAQ<\/h2>\n<h3>How do ad-supported tiers change budgeting?<\/h3>\n<p>    Ad tiers broaden reach and lower price points while adding ad revenue lines. Plan ad load and frequency caps by genre and device. Benchmark share trends with The Gauge from <a href=\"https:\/\/www.nielsen.com\/data-center\/the-gauge\/\">Nielsen<\/a>.<\/p>\n<h3>Which standards matter most in CTV?<\/h3>\n<p>    VAST with CTV addendum, clean SSAI signaling, ads.txt and app-ads.txt for inventory sharing, and MRC-aligned measurement. See <a href=\"https:\/\/iabtechlab.com\/standards\/ctv-programmatic-guide\/\">IAB Tech Lab CTV Programmatic Guide<\/a>.<\/p>\n<h3>How should we plan revenue for 2025?<\/h3>\n<p>    Use conservative ad growth and streaming share scenarios. Cross-check with <a href=\"https:\/\/magnaglobal.com\/magna-releases-u-s-advertising-forecast-spring-2025-update\/\">MAGNA 2025<\/a> and the IAB\/PwC revenue report <a href=\"https:\/\/www.iab.com\/insights\/internet-advertising-revenue-report-full-year-2024\/\">$259B<\/a> baseline.<\/p>\n<h2 id=\"sources\">Sources<\/h2>\n<ul class=\"sources\">\n<li>PwC. Global Entertainment &#038; Media Outlook 2025\u20132029. https:\/\/www.pwc.com\/gx\/en\/news-room\/press-releases\/2025\/pwc-global-entertainment-media-outlook.html<\/li>\n<li>Nielsen. Streaming Reaches Historic TV Milestone, May 2025. https:\/\/www.nielsen.com\/news-center\/2025\/streaming-reaches-historic-tv-milestone-eclipses-combined-broadcast-and-cable-viewing-for-first-time\/<\/li>\n<li>Nielsen. Ad-Supported Gauge Q2 2025. https:\/\/www.nielsen.com\/news-center\/2025\/viewing-to-content-with-ads-gained-share-to-73-6-of-overall-tv-viewing-in-q2-nielsens-q2-2025-ad-supported-gauge-finds\/<\/li>\n<li>IAB\/PwC. Internet Advertising Revenue Report, Full Year 2024. https:\/\/www.iab.com\/insights\/internet-advertising-revenue-report-full-year-2024\/<\/li>\n<li>MAGNA. U.S. Advertising Forecast Spring 2025. https:\/\/magnaglobal.com\/magna-releases-u-s-advertising-forecast-spring-2025-update\/<\/li>\n<li>IAB Tech Lab. CTV Programmatic Guide. https:\/\/iabtechlab.com\/standards\/ctv-programmatic-guide\/<\/li>\n<li>MRC. Standards and Guidelines. https:\/\/www.mediaratingcouncil.org\/standards-and-guidelines<\/li>\n<li>IAB\/MRC. Attention Measurement Guidelines Draft, May 2025. https:\/\/www.iab.com\/wp-content\/uploads\/2025\/05\/IAB_MRC_Attention_Measurement_Guidelines_for_Public_Comment_May_2025.pdf<\/li>\n<li>IAB Tech Lab. Ads.txt and App-ads.txt Guidance for CTV. https:\/\/iabtechlab.com\/wp-content\/uploads\/2021\/03\/ctv-app-ads-explainer-guide.pdf<\/li>\n<li>The Verge. Ad-Supported Subscriptions Share, 2025. https:\/\/www.theverge.com\/news\/670321\/streaming-ad-supported-subscriptions-antenna-data<\/li>\n<\/ul>\n<footer>\n      <a class=\"cta\" href=\"https:\/\/nmsconsulting.com\/contact\/\">Speak with a media consultant<\/a><br \/>\n    <\/footer>\n<\/div>\n<\/div>\n    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_jdvu078   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p><u><br><br><br>About the Author<\/u><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_m07c801 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column tb_681k870 first\">\n                            <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column tb_95cd780 last\">\n                            <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_jvyt070 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column tb_wixg004 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_6axr878 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <a href=\"https:\/\/nmsconsulting.com\/team\/aykut-cakir\/\">\n                   <img decoding=\"async\" src=\"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2021\/08\/aykut-new2-100x100.jpg\" width=\"100\" height=\"100\" class=\"wp-post-image wp-image-8025\" title=\"Aykut Cakir\" alt=\"Aykut Cakir\" srcset=\"https:\/\/nmsconsulting.com\/wp-content\/uploads\/2021\/08\/aykut-new2-100x100.jpg 100w, https:\/\/nmsconsulting.com\/wp-content\/uploads\/2021\/08\/aykut-new2-300x300.jpg 300w, https:\/\/nmsconsulting.com\/wp-content\/uploads\/2021\/08\/aykut-new2-250x250.jpg 250w, https:\/\/nmsconsulting.com\/wp-content\/uploads\/2021\/08\/aykut-new2-200x200.jpg 200w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>        <\/a>\n    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h2 class=\"image-title\">\n                                    <a href=\"https:\/\/nmsconsulting.com\/team\/aykut-cakir\/\">\n                        Aykut Cakir                    <\/a>\n                            <\/h2>\n                    <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column tb_8pbj070 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_fapf337   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p><a href=\"https:\/\/nmsconsulting.com\/team\/aykut-cakir\">Aykut Cakir<\/a>, Senior Partner and Chief Executive Officer, has a demonstrated history in negotiations, business planning, business development. He has served as a Finance Director for gases &amp; energy, pharmaceuticals, retail, FMCG, and automotive industries. He has collaborated closely with client leadership to co-create a customized operating model tailored to the unique needs of each project segment in the region. Aykut conducted workshops focused on developing effective communication strategies to ensure team alignment with new operating models and organizational changes.\u00a0<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Media and entertainment consulting for strategy, content, ad operations, ad tech, monetization and GTM. Assessments, roadmaps, KPIs and a 90 day plan.<\/p>\n","protected":false},"author":4,"featured_media":15112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[421,68,434,22,69,426,1],"tags":[],"class_list":["post-15109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-corp-ad","category-entertainment","category-insights","category-mgmt-con","category-media","category-nms","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media &amp; Entertainment Consulting: Strategy, Content &amp; GTM<\/title>\n<meta name=\"description\" content=\"Media and entertainment consulting for strategy, content, ad operations, ad tech, monetization and GTM. 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