{"id":2040,"date":"2013-11-23T21:39:16","date_gmt":"2013-11-24T03:39:16","guid":{"rendered":"https:\/\/actuationconsulting.com\/new\/?p=2040"},"modified":"2018-06-28T14:57:05","modified_gmt":"2018-06-28T19:57:05","slug":"the-importance-of-aligning-product-strategy-with-corporate-strategy","status":"publish","type":"post","link":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/","title":{"rendered":"The Importance of Aligning Product Strategy with Corporate Strategy"},"content":{"rendered":"

Aligned Strategies?<\/b><\/p>\n

Consistent with last year\u2019s findings in the 2012 Study of Product Team Performance<\/a>, the importance of having a corporate strategy that the product team can link to and align with remains a statistically significant indicator of a product team\u2019s ability to achieve high performance. If the executive team has not constructed, communicated, or deployed the broader company strategy, the product team will have nothing to tether their product development activities to and no way to determine which activities to pursue and \u2013 perhaps more importantly \u2013 not pursue. In fact, the 2012 study illustrated that approximately 91% of respondents indicated that their daily activities were aligned with the company business strategy. However, a closer look at how this alignment was occurring indicated a heavy reliance on product roadmaps in the absence of product strategy.<\/p>\n

This year\u2019s study clearly showed that 37% of organizations have a coherent business strategy they stick to and effectively communicate. The majority of organizations (54%) that have a corporate strategy minimize its effectiveness by not effectively communicating it or changing it so frequently that it is perceived by the product teams of being of little use.<\/p>\n

Without a clearly communicated corporate strategy, the product team is often forced to focus on tactical roadmap activities and deliverables. Over time, this can undermine the effectiveness of not only product managers and product owners but the entire product team. With no guiding corporate strategy, the team is unsure how the day-to-day tactical activities link back to the company\u2019s strategic direction. The resulting disconnect negatively impacts performance. Motivation plummets as team members struggle to perceive their contribution to the company and the company\u2019s contribution to the surrounding competitive market place.<\/p>\n

As demonstrated by last year\u2019s study, low-performing teams typically lack ability to align day-to-day tactical activities with the company strategy. This linkage is usually created by developing a multi-year product strategy and a parallel multi-year technology roadmap that bridge corporate strategy and tactical day-to-day activities.<\/p>\n

High-performing teams benefit from understanding the corporate strategy, tethering tactical activities to the corporate strategy via well-defined multi-year product and technology strategies, and leveraging the connection between day-to-day objectives and product, and between product and company goals and mission, to motivate higher performance. Product and development managers who lack knowledge of the corporate strategy have no grounding from which to effectively develop useful multi-year product and technology strategies, nor tools to motivate their teams. This leads to an inherent market disadvantage, as better aligned organizations capitalize upon clarity of purpose and action.<\/p>\n

The difference between reactive product development and effective product management may well lie in product management’s ability to proactively develop a forward-looking product strategy that helps enable the attainment of your<\/em> company’s business strategy – assuming that your company has one!<\/p>\n

 <\/p>\n

Greg Geracie<\/strong>\u00a0is a recognized thought leader in the field of product management and the President of\u00a0<\/span>Actuation Consulting<\/a>, a global provider of product management consulting, training, and advisory services to some of the world\u2019s most well-known organizations. Greg is also the author of the global best seller\u00a0<\/span>Take Charge Product Management<\/em><\/a>. He is also an adjunct professor at\u00a0<\/span>DePaul University\u2019s College of Computing and Digital Media<\/a>\u00a0where he teaches graduate and undergraduate courses on high-tech and digital product management.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Aligned Strategies? Consistent with last year\u2019s findings in the 2012 Study of Product Team Performance, the importance of having a corporate strategy that the product team can link to and …<\/p>\n","protected":false},"author":1,"featured_media":3842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[39,41,449,46,48,49,50,53,1],"tags":[56,83,105,154,161,342,181,182,196,200,205,344,271],"class_list":["post-2040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-39","category-agile","category-alignment","category-product-management","category-product-marketing","category-product-owner-2","category-product-teams","category-the-study-of-product-team-performance","category-uncategorized","tag-actuation-consulting","tag-corporate-strategy","tag-greg-geracie","tag-product-development","tag-product-management-2","tag-product-management-facts","tag-product-management-trends","tag-product-manager","tag-product-strategy","tag-product-teams-2","tag-project-management-2","tag-the-study-of-product-team-performance","tag-whitepaper"],"yoast_head":"\nThe Importance of Aligning Product Strategy with Corporate Strategy - Actuation Consulting<\/title>\n<meta name=\"description\" content=\"Learn the importance of aligning product strategy with corporate strategy. Respondents from our annual Study of Product Team Performance share their thoughts\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Aligning Product Strategy with Corporate Strategy - Actuation Consulting\" \/>\n<meta property=\"og:description\" content=\"Learn the importance of aligning product strategy with corporate strategy. Respondents from our annual Study of Product Team Performance share their thoughts\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Actuation Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TrainandConsult\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-24T03:39:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-28T19:57:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Aligned-Strategies.jpg?fit=424%2C283&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"424\" \/>\n\t<meta property=\"og:image:height\" content=\"283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"greg@actuationconsultingllc.com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"greg@actuationconsultingllc.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/\"},\"author\":{\"name\":\"greg@actuationconsultingllc.com\",\"@id\":\"https:\/\/actuationconsulting.com\/#\/schema\/person\/fa8e4bafc2385fec4d5d1c2a99daba3d\"},\"headline\":\"The Importance of Aligning Product Strategy with Corporate Strategy\",\"datePublished\":\"2013-11-24T03:39:16+00:00\",\"dateModified\":\"2018-06-28T19:57:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/\"},\"wordCount\":553,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/actuationconsulting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Aligned-Strategies.jpg?fit=424%2C283&ssl=1\",\"keywords\":[\"actuation consulting\",\"Corporate Strategy\",\"greg geracie\",\"product development\",\"product management\",\"Product Management Facts\",\"product management trends\",\"product manager\",\"product strategy\",\"product teams\",\"project management\",\"The Study of Product Team Performance\",\"Whitepaper\"],\"articleSection\":[\"2013\",\"Agile\",\"Alignment\",\"Product Management\",\"Product Marketing\",\"Product Owner\",\"Product Teams\",\"The Study of Product Team Performance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/\",\"url\":\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/\",\"name\":\"The Importance of Aligning Product Strategy with Corporate Strategy - Actuation Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/actuationconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Aligned-Strategies.jpg?fit=424%2C283&ssl=1\",\"datePublished\":\"2013-11-24T03:39:16+00:00\",\"dateModified\":\"2018-06-28T19:57:05+00:00\",\"description\":\"Learn the importance of aligning product strategy with corporate strategy. Respondents from our annual Study of Product Team Performance share their thoughts\",\"breadcrumb\":{\"@id\":\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Aligned-Strategies.jpg?fit=424%2C283&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Aligned-Strategies.jpg?fit=424%2C283&ssl=1\",\"width\":424,\"height\":283,\"caption\":\"Unforeseen Issues Matter\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/actuationconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Importance of Aligning Product Strategy with Corporate Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/actuationconsulting.com\/#website\",\"url\":\"https:\/\/actuationconsulting.com\/\",\"name\":\"Actuation Consulting\",\"description\":\"A global leader in product management training and consulting\",\"publisher\":{\"@id\":\"https:\/\/actuationconsulting.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/actuationconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/actuationconsulting.com\/#organization\",\"name\":\"Actuation Consulting\",\"url\":\"https:\/\/actuationconsulting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/actuationconsulting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/actuation_stacked_websm.png?fit=144%2C53&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/actuation_stacked_websm.png?fit=144%2C53&ssl=1\",\"width\":144,\"height\":53,\"caption\":\"Actuation Consulting\"},\"image\":{\"@id\":\"https:\/\/actuationconsulting.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TrainandConsult\",\"https:\/\/x.com\/TrainandConsult\",\"https:\/\/www.linkedin.com\/company\/actuation-consulting\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/actuationconsulting.com\/#\/schema\/person\/fa8e4bafc2385fec4d5d1c2a99daba3d\",\"name\":\"greg@actuationconsultingllc.com\",\"description\":\"Greg Geracie is the President of Actuation Consulting, the world's leading provider of product management consulting, training, and advisory services. Greg is also the author of the global best seller Take Charge Product Management\u00a9and the Editor-in-Chief of The Guide to the Product Management and Marketing Body of Knowledge\u00a9 (ProdBOK).\",\"sameAs\":[\"https:\/\/actuationconsulting.com\"],\"url\":\"https:\/\/actuationconsulting.com\/author\/gregactuationconsultingllc-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Importance of Aligning Product Strategy with Corporate Strategy - Actuation Consulting","description":"Learn the importance of aligning product strategy with corporate strategy. Respondents from our annual Study of Product Team Performance share their thoughts","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/","og_locale":"en_US","og_type":"article","og_title":"The Importance of Aligning Product Strategy with Corporate Strategy - Actuation Consulting","og_description":"Learn the importance of aligning product strategy with corporate strategy. Respondents from our annual Study of Product Team Performance share their thoughts","og_url":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/","og_site_name":"Actuation Consulting","article_publisher":"https:\/\/www.facebook.com\/TrainandConsult","article_published_time":"2013-11-24T03:39:16+00:00","article_modified_time":"2018-06-28T19:57:05+00:00","og_image":[{"width":424,"height":283,"url":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Aligned-Strategies.jpg?fit=424%2C283&ssl=1","type":"image\/jpeg"}],"author":"greg@actuationconsultingllc.com","twitter_misc":{"Written by":"greg@actuationconsultingllc.com","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#article","isPartOf":{"@id":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/"},"author":{"name":"greg@actuationconsultingllc.com","@id":"https:\/\/actuationconsulting.com\/#\/schema\/person\/fa8e4bafc2385fec4d5d1c2a99daba3d"},"headline":"The Importance of Aligning Product Strategy with Corporate Strategy","datePublished":"2013-11-24T03:39:16+00:00","dateModified":"2018-06-28T19:57:05+00:00","mainEntityOfPage":{"@id":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/"},"wordCount":553,"commentCount":0,"publisher":{"@id":"https:\/\/actuationconsulting.com\/#organization"},"image":{"@id":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Aligned-Strategies.jpg?fit=424%2C283&ssl=1","keywords":["actuation consulting","Corporate Strategy","greg geracie","product development","product management","Product Management Facts","product management trends","product manager","product strategy","product teams","project management","The Study of Product Team Performance","Whitepaper"],"articleSection":["2013","Agile","Alignment","Product Management","Product Marketing","Product Owner","Product Teams","The Study of Product Team Performance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/","url":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/","name":"The Importance of Aligning Product Strategy with Corporate Strategy - Actuation Consulting","isPartOf":{"@id":"https:\/\/actuationconsulting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#primaryimage"},"image":{"@id":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Aligned-Strategies.jpg?fit=424%2C283&ssl=1","datePublished":"2013-11-24T03:39:16+00:00","dateModified":"2018-06-28T19:57:05+00:00","description":"Learn the importance of aligning product strategy with corporate strategy. Respondents from our annual Study of Product Team Performance share their thoughts","breadcrumb":{"@id":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#primaryimage","url":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Aligned-Strategies.jpg?fit=424%2C283&ssl=1","contentUrl":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Aligned-Strategies.jpg?fit=424%2C283&ssl=1","width":424,"height":283,"caption":"Unforeseen Issues Matter"},{"@type":"BreadcrumbList","@id":"https:\/\/actuationconsulting.com\/the-importance-of-aligning-product-strategy-with-corporate-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/actuationconsulting.com\/"},{"@type":"ListItem","position":2,"name":"The Importance of Aligning Product Strategy with Corporate Strategy"}]},{"@type":"WebSite","@id":"https:\/\/actuationconsulting.com\/#website","url":"https:\/\/actuationconsulting.com\/","name":"Actuation Consulting","description":"A global leader in product management training and consulting","publisher":{"@id":"https:\/\/actuationconsulting.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actuationconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/actuationconsulting.com\/#organization","name":"Actuation Consulting","url":"https:\/\/actuationconsulting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actuationconsulting.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/actuation_stacked_websm.png?fit=144%2C53&ssl=1","contentUrl":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/actuation_stacked_websm.png?fit=144%2C53&ssl=1","width":144,"height":53,"caption":"Actuation Consulting"},"image":{"@id":"https:\/\/actuationconsulting.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TrainandConsult","https:\/\/x.com\/TrainandConsult","https:\/\/www.linkedin.com\/company\/actuation-consulting"]},{"@type":"Person","@id":"https:\/\/actuationconsulting.com\/#\/schema\/person\/fa8e4bafc2385fec4d5d1c2a99daba3d","name":"greg@actuationconsultingllc.com","description":"Greg Geracie is the President of Actuation Consulting, the world's leading provider of product management consulting, training, and advisory services. Greg is also the author of the global best seller Take Charge Product Management\u00a9and the Editor-in-Chief of The Guide to the Product Management and Marketing Body of Knowledge\u00a9 (ProdBOK).","sameAs":["https:\/\/actuationconsulting.com"],"url":"https:\/\/actuationconsulting.com\/author\/gregactuationconsultingllc-com\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Aligned-Strategies.jpg?fit=424%2C283&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5S2rl-wU","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/posts\/2040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/comments?post=2040"}],"version-history":[{"count":1,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/posts\/2040\/revisions"}],"predecessor-version":[{"id":6130,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/posts\/2040\/revisions\/6130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/media\/3842"}],"wp:attachment":[{"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/media?parent=2040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/categories?post=2040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/tags?post=2040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}