{"id":5806,"date":"2015-08-19T14:45:29","date_gmt":"2015-08-19T19:45:29","guid":{"rendered":"https:\/\/actuationconsulting.com\/?p=5806"},"modified":"2015-08-19T14:47:16","modified_gmt":"2015-08-19T19:47:16","slug":"the-actual-amount-of-time-product-managers-spend-with-customers","status":"publish","type":"post","link":"https:\/\/actuationconsulting.com\/the-actual-amount-of-time-product-managers-spend-with-customers\/","title":{"rendered":"The Actual Amount of Time Product Managers Spend with Customers"},"content":{"rendered":"

Last week I wrote a post<\/a> about\u00a0the percent of time product team members believe<\/em> product managers spend with customers. Interestingly, it turns out that product team members hold a rosier view of how much time product managers actually spend in the field than product managers and owners do. In fact, when you isolate\u00a0product manager and owner responses a more conservative picture emerges.<\/p>\n

First a Refresher<\/h2>\n

Last week I shared this graphic\u00a0illustrating\u00a0the feedback from product team members in answer to the following question \u201cHow Much Time Do Product Managers Spend in the Field in Your Organization?<\/em>\u201d<\/p>\n

 <\/p>\n

\"Actuation<\/p>\n

I went on to detail some additional specifics. “Respondents surveyed indicate that more than 40% of their product managers spend at least 15% of\u00a0their time in the field and 12.5% of this group believe their product managers devote more than 30%\u00a0of their time to fieldwork where they talk to customers, conduct market research, attend tradeshows\u00a0and interact with others in the field. On the other hand, more than 43% of respondents \u2013 a slightly\u00a0larger group \u2013 see product managers (43.3%) spending 15% or less of their time in the field, a good\u00a0portion of this group (14.8%) seeing their product managers rarely leaving the building at all.”<\/p>\n

What Product Managers and Owners Actually Say<\/h2>\n

However, when you hone in on product manager and owner responses a more nuanced\u00a0picture emerges. 44% of product managers and owners indicate that they spend between 1% and 15% of their time engaging with customers. The clear majority.<\/p>\n

Additionally, 25% of product managers and owners spend 15% to 30% in the field. This is closely followed by those “who rarely leave the building” at 21%. Finally, a minority of product managers, 10%, actually spend more time engaging with customers.<\/p>\n

Conclusion<\/h2>\n

While not earth shattering the difference between these two sets of responses points to the fact that product manager and owner responses skew toward the lower end of the spectrum when it comes to the amount of time they actually<\/em> spend with customers. It is disheartening to see that 21% of product managers and owners are only rarely able to engage with clients and prospects.<\/p>\n

How much time do you spend with customers?<\/p>\n

 <\/p>\n

Advancing the Profession of Product Management\u2122
\nwebsite<\/a> I consulting<\/a> I training<\/a> I toolkits<\/a> I books<\/a> I blog<\/a> I twitter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Last week I wrote a post about\u00a0the percent of time product team members believe product managers spend with customers. 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