{"id":6394,"date":"2016-06-29T12:39:00","date_gmt":"2016-06-29T17:39:00","guid":{"rendered":"https:\/\/actuationconsulting.com\/?p=6394"},"modified":"2016-06-29T12:39:00","modified_gmt":"2016-06-29T17:39:00","slug":"growth-stage-product-manager","status":"publish","type":"post","link":"https:\/\/actuationconsulting.com\/growth-stage-product-manager\/","title":{"rendered":"Growth Stage and the Product Manager"},"content":{"rendered":"

How Your Company\u2019s Growth Stage Impacts Product Management Responsibilities\u00a0<\/strong><\/h2>\n

How can you determine which product management skills are most important at various states of your company\u2019s growth?\u00a0 For starters, simply ask yourself what your organization is trying to accomplish with its product activities.<\/p>\n

Companies are basically trying to accomplish one of two objectives:<\/p>\n

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  1. Create new value<\/li>\n
  2. Increase existing value<\/li>\n<\/ol>\n

    <\/h3>\n

    Growth Stage Matters: The Product Manager\u2019s Role in a Start-Up Company<\/strong><\/h3>\n

    Let’s\u00a0take a closer look at a product manager\u2019s vital role in a start-up company.<\/p>\n

    The mission of a start-up company is to identify a market opportunity and successfully collaborate with potential customers until a scalable product is developed and introduced in the market. These tasks require heavy customer involvement and a rapid trial and error process that the product manager will be deeply involved in. One key goal is to attract a core base of early adopters for your product that can be grown into a larger mass-market customer base.<\/p>\n

    Essential Skills for Product Managers in Start-Up Companies<\/strong><\/h3>\n

    Because of the nature of what your start-up company is trying to accomplish, the following product management skills are vitally important:<\/p>\n