{"id":6944,"date":"2017-05-10T10:46:34","date_gmt":"2017-05-10T15:46:34","guid":{"rendered":"https:\/\/actuationconsulting.com\/?p=6944"},"modified":"2017-05-10T10:48:15","modified_gmt":"2017-05-10T15:48:15","slug":"building-launch-plan-framework","status":"publish","type":"post","link":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/","title":{"rendered":"Building a Launch Plan Framework"},"content":{"rendered":"

When your Product Brief<\/a> is complete, it\u2019s time to move your focus to developing a Product Launch Plan Framework. This important document will become your roadmap for completing all the tasks necessary for a successful launch.<\/p>\n

Setting the Stage for Launch Success<\/strong><\/h2>\n

The smartest way to begin developing your Launch Plan Framework is to start with your planned launch date and work backwards. Write down your launch date. Next list all the activities that must take place before you\u2019ll be ready to release your new product to the market. Review your list of activities and consider how long each will take. Can some of these be worked on at the same time? When you have a handle on all these factors, you\u2019ll be able to set your start date.<\/p>\n

Your Launch Plan Template<\/strong><\/h2>\n

Your launch plan template will vary depending on your type of business and the level of your launch\u2019s complexity. It is essentially a calendar that includes key dates and breaks the tasks down week by week.<\/p>\n

You\u2019ll also want to include a column in your template that shows the person responsible for each task broken out in your chart. There should also be columns for deliverables. This column could include brochures, contracts, telephone and email contacts, and more.<\/p>\n

Another column on your chart should identify the target for the task. Will the task target prospects, your internal sales team, management, existing customers, or some else? The final column shows resources available to help the person responsible for the task.<\/p>\n

Completing the Launch Plan Framework<\/strong><\/h2>\n

Once the columns are complete, list launch activities in chronological order and align them with the columns indicating responsible party.<\/p>\n

You\u2019ve chosen your product strategy. Your product brief is in hand. And now your launch plan is ready to go. At this point, you and your team are ready to begin completing the tasks that will lead to a successful product launch.<\/p>\n

 <\/p>\n

Advancing the Profession of Product Management\u2122<\/strong>
\nwebsite<\/a>\u00a0I\u00a0consulting<\/a>\u00a0I\u00a0training<\/a>\u00a0I\u00a0toolkits<\/a>\u00a0I\u00a0books<\/a>\u00a0I\u00a0blog<\/a>\u00a0I\u00a0twitter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When your Product Brief is complete, it\u2019s time to move your focus to developing a Product Launch Plan Framework. This important document will become your roadmap for completing all the …<\/p>\n","protected":false},"author":1,"featured_media":6947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[41,315,46,362,48,49,50,51,248,54],"tags":[56,105,154,157,161,190,197],"class_list":["post-6944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agile","category-marketing-2","category-product-management","category-product-manager","category-product-marketing","category-product-owner-2","category-product-teams","category-project-management","category-take-charge-product-management","category-user-experience","tag-actuation-consulting","tag-greg-geracie","tag-product-development","tag-product-launch","tag-product-management-2","tag-product-marketing-2","tag-product-team"],"yoast_head":"\nBuilding a Launch Plan Framework - Actuation Consulting<\/title>\n<meta name=\"description\" content=\"A Product Launch Plan Framework will become your roadmap for completing all the tasks necessary for a successful launch. If you don't have one you should...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a Launch Plan Framework - Actuation Consulting\" \/>\n<meta property=\"og:description\" content=\"A Product Launch Plan Framework will become your roadmap for completing all the tasks necessary for a successful launch. If you don't have one you should...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/\" \/>\n<meta property=\"og:site_name\" content=\"Actuation Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TrainandConsult\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-10T15:46:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-10T15:48:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Product-Launch-Template.jpg?fit=500%2C364&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"greg@actuationconsultingllc.com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"greg@actuationconsultingllc.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/\"},\"author\":{\"name\":\"greg@actuationconsultingllc.com\",\"@id\":\"https:\/\/actuationconsulting.com\/#\/schema\/person\/fa8e4bafc2385fec4d5d1c2a99daba3d\"},\"headline\":\"Building a Launch Plan Framework\",\"datePublished\":\"2017-05-10T15:46:34+00:00\",\"dateModified\":\"2017-05-10T15:48:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/\"},\"wordCount\":350,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/actuationconsulting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Product-Launch-Template.jpg?fit=500%2C364&ssl=1\",\"keywords\":[\"actuation consulting\",\"greg geracie\",\"product development\",\"product launch\",\"product management\",\"Product marketing\",\"product team\"],\"articleSection\":[\"Agile\",\"Marketing\",\"Product Management\",\"product manager\",\"Product Marketing\",\"Product Owner\",\"Product Teams\",\"Project Management\",\"Take Charge Product Management\",\"User Experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/\",\"url\":\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/\",\"name\":\"Building a Launch Plan Framework - Actuation Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/actuationconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Product-Launch-Template.jpg?fit=500%2C364&ssl=1\",\"datePublished\":\"2017-05-10T15:46:34+00:00\",\"dateModified\":\"2017-05-10T15:48:15+00:00\",\"description\":\"A Product Launch Plan Framework will become your roadmap for completing all the tasks necessary for a successful launch. If you don't have one you should...\",\"breadcrumb\":{\"@id\":\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Product-Launch-Template.jpg?fit=500%2C364&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Product-Launch-Template.jpg?fit=500%2C364&ssl=1\",\"width\":500,\"height\":364,\"caption\":\"Essentials of developing a PRD\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/actuationconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Building a Launch Plan Framework\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/actuationconsulting.com\/#website\",\"url\":\"https:\/\/actuationconsulting.com\/\",\"name\":\"Actuation Consulting\",\"description\":\"A global leader in product management training and consulting\",\"publisher\":{\"@id\":\"https:\/\/actuationconsulting.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/actuationconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/actuationconsulting.com\/#organization\",\"name\":\"Actuation Consulting\",\"url\":\"https:\/\/actuationconsulting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/actuationconsulting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/actuation_stacked_websm.png?fit=144%2C53&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/actuation_stacked_websm.png?fit=144%2C53&ssl=1\",\"width\":144,\"height\":53,\"caption\":\"Actuation Consulting\"},\"image\":{\"@id\":\"https:\/\/actuationconsulting.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TrainandConsult\",\"https:\/\/x.com\/TrainandConsult\",\"https:\/\/www.linkedin.com\/company\/actuation-consulting\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/actuationconsulting.com\/#\/schema\/person\/fa8e4bafc2385fec4d5d1c2a99daba3d\",\"name\":\"greg@actuationconsultingllc.com\",\"description\":\"Greg Geracie is the President of Actuation Consulting, the world's leading provider of product management consulting, training, and advisory services. Greg is also the author of the global best seller Take Charge Product Management\u00a9and the Editor-in-Chief of The Guide to the Product Management and Marketing Body of Knowledge\u00a9 (ProdBOK).\",\"sameAs\":[\"https:\/\/actuationconsulting.com\"],\"url\":\"https:\/\/actuationconsulting.com\/author\/gregactuationconsultingllc-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building a Launch Plan Framework - Actuation Consulting","description":"A Product Launch Plan Framework will become your roadmap for completing all the tasks necessary for a successful launch. If you don't have one you should...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/","og_locale":"en_US","og_type":"article","og_title":"Building a Launch Plan Framework - Actuation Consulting","og_description":"A Product Launch Plan Framework will become your roadmap for completing all the tasks necessary for a successful launch. If you don't have one you should...","og_url":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/","og_site_name":"Actuation Consulting","article_publisher":"https:\/\/www.facebook.com\/TrainandConsult","article_published_time":"2017-05-10T15:46:34+00:00","article_modified_time":"2017-05-10T15:48:15+00:00","og_image":[{"width":500,"height":364,"url":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Product-Launch-Template.jpg?fit=500%2C364&ssl=1","type":"image\/jpeg"}],"author":"greg@actuationconsultingllc.com","twitter_misc":{"Written by":"greg@actuationconsultingllc.com","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#article","isPartOf":{"@id":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/"},"author":{"name":"greg@actuationconsultingllc.com","@id":"https:\/\/actuationconsulting.com\/#\/schema\/person\/fa8e4bafc2385fec4d5d1c2a99daba3d"},"headline":"Building a Launch Plan Framework","datePublished":"2017-05-10T15:46:34+00:00","dateModified":"2017-05-10T15:48:15+00:00","mainEntityOfPage":{"@id":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/"},"wordCount":350,"commentCount":0,"publisher":{"@id":"https:\/\/actuationconsulting.com\/#organization"},"image":{"@id":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Product-Launch-Template.jpg?fit=500%2C364&ssl=1","keywords":["actuation consulting","greg geracie","product development","product launch","product management","Product marketing","product team"],"articleSection":["Agile","Marketing","Product Management","product manager","Product Marketing","Product Owner","Product Teams","Project Management","Take Charge Product Management","User Experience"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/","url":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/","name":"Building a Launch Plan Framework - Actuation Consulting","isPartOf":{"@id":"https:\/\/actuationconsulting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#primaryimage"},"image":{"@id":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Product-Launch-Template.jpg?fit=500%2C364&ssl=1","datePublished":"2017-05-10T15:46:34+00:00","dateModified":"2017-05-10T15:48:15+00:00","description":"A Product Launch Plan Framework will become your roadmap for completing all the tasks necessary for a successful launch. If you don't have one you should...","breadcrumb":{"@id":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actuationconsulting.com\/building-launch-plan-framework\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#primaryimage","url":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Product-Launch-Template.jpg?fit=500%2C364&ssl=1","contentUrl":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Product-Launch-Template.jpg?fit=500%2C364&ssl=1","width":500,"height":364,"caption":"Essentials of developing a PRD"},{"@type":"BreadcrumbList","@id":"https:\/\/actuationconsulting.com\/building-launch-plan-framework\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/actuationconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Building a Launch Plan Framework"}]},{"@type":"WebSite","@id":"https:\/\/actuationconsulting.com\/#website","url":"https:\/\/actuationconsulting.com\/","name":"Actuation Consulting","description":"A global leader in product management training and consulting","publisher":{"@id":"https:\/\/actuationconsulting.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actuationconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/actuationconsulting.com\/#organization","name":"Actuation Consulting","url":"https:\/\/actuationconsulting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actuationconsulting.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/actuation_stacked_websm.png?fit=144%2C53&ssl=1","contentUrl":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/actuation_stacked_websm.png?fit=144%2C53&ssl=1","width":144,"height":53,"caption":"Actuation Consulting"},"image":{"@id":"https:\/\/actuationconsulting.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TrainandConsult","https:\/\/x.com\/TrainandConsult","https:\/\/www.linkedin.com\/company\/actuation-consulting"]},{"@type":"Person","@id":"https:\/\/actuationconsulting.com\/#\/schema\/person\/fa8e4bafc2385fec4d5d1c2a99daba3d","name":"greg@actuationconsultingllc.com","description":"Greg Geracie is the President of Actuation Consulting, the world's leading provider of product management consulting, training, and advisory services. Greg is also the author of the global best seller Take Charge Product Management\u00a9and the Editor-in-Chief of The Guide to the Product Management and Marketing Body of Knowledge\u00a9 (ProdBOK).","sameAs":["https:\/\/actuationconsulting.com"],"url":"https:\/\/actuationconsulting.com\/author\/gregactuationconsultingllc-com\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/actuationconsulting.com\/wp-content\/uploads\/Product-Launch-Template.jpg?fit=500%2C364&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5S2rl-1O0","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/posts\/6944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/comments?post=6944"}],"version-history":[{"count":6,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/posts\/6944\/revisions"}],"predecessor-version":[{"id":6989,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/posts\/6944\/revisions\/6989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/media\/6947"}],"wp:attachment":[{"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/media?parent=6944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/categories?post=6944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actuationconsulting.com\/wp-json\/wp\/v2\/tags?post=6944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}