{"id":7100,"date":"2017-10-19T08:29:18","date_gmt":"2017-10-19T13:29:18","guid":{"rendered":"https:\/\/actuationconsulting.com\/?p=7100"},"modified":"2017-10-19T08:29:18","modified_gmt":"2017-10-19T13:29:18","slug":"sharing-product-roadmap-customers","status":"publish","type":"post","link":"https:\/\/actuationconsulting.com\/sharing-product-roadmap-customers\/","title":{"rendered":"Sharing the Product Roadmap with Customers"},"content":{"rendered":"<p>The most recent <a href=\"https:\/\/actuationconsulting.com\/study-product-team-performance\/\"><em>Global Study of Product Team Performance<\/em><\/a> provided insight into corporate practice in two key areas:<\/p>\n<ul>\n<li>When to share the tactical product roadmap with customers and customer-facing employees<\/li>\n<li>The reporting structure of the user experience group<\/li>\n<\/ul>\n<p>Let\u2019s take a look at survey responses.<\/p>\n<p><strong>Question: How far into the future does your tactical product roadmap illustrate future development activities when shared with customers! (Check one.)<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"457\"><strong>Response<\/strong><\/td>\n<td width=\"133\"><strong>Percentage<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"457\">1 month<\/td>\n<td width=\"133\">5.2%<\/td>\n<\/tr>\n<tr>\n<td width=\"457\">3 months<\/td>\n<td width=\"133\">20.2%<\/td>\n<\/tr>\n<tr>\n<td width=\"457\">6 months<\/td>\n<td width=\"133\">24.3%<\/td>\n<\/tr>\n<tr>\n<td width=\"457\">12 months<\/td>\n<td width=\"133\">20.6%<\/td>\n<\/tr>\n<tr>\n<td width=\"457\">Over 12 months<\/td>\n<td width=\"133\">9.9%<\/td>\n<\/tr>\n<tr>\n<td width=\"457\">We don\u2019t share the product roadmap with customers<\/td>\n<td width=\"133\">19.8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><strong>Delving Into Product Roadmap Responses<\/strong><\/h2>\n<p>Approaches to sharing product information with customer-facing employees and customers vary. That\u2019s especially true when it comes to how far out they are willing to share. The highest percentage of respondents (24.3%) indicated that their companies were willing to share information six months out. Closely following that are 12 months out with 20.6% of responses and three months out at 20.2%. The answer garnering the lowest response was one month out at 5.2%. Nearly as low (9.9%) was the response indicating that a company shares the product roadmap more than 12 months out. Nearly 20% of respondents indicated that their organizations do not share their product roadmap with customers as all.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Question: User experience is becoming increasingly important to the design and development of successful products. Where does user experience report in your organization?<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"457\"><strong>Response<\/strong><\/td>\n<td width=\"133\">Percentage<\/td>\n<\/tr>\n<tr>\n<td width=\"457\">Marketing<\/td>\n<td width=\"133\">6.7%<\/td>\n<\/tr>\n<tr>\n<td width=\"457\">Product Management<\/td>\n<td width=\"133\">30.8%<\/td>\n<\/tr>\n<tr>\n<td width=\"457\">Chief Product Officer<\/td>\n<td width=\"133\">10.7%<\/td>\n<\/tr>\n<tr>\n<td width=\"457\">Technology Architecture, Product Architecture or similar<\/td>\n<td width=\"133\">10.7%<\/td>\n<\/tr>\n<tr>\n<td width=\"457\">Engineering, Development, Technology or similar<\/td>\n<td width=\"133\">30.0%<\/td>\n<\/tr>\n<tr>\n<td width=\"457\">Other<\/td>\n<td width=\"133\">11.1%<\/td>\n<\/tr>\n<tr>\n<td width=\"457\"><\/td>\n<td width=\"133\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><strong>Drilling Down<\/strong><\/h2>\n<p>Two survey answers received the highest percentage of responses to this question. Almost equal in number, each garnering almost a third of responses, reveal that most user experience teams report to either Product Management (30.8%) or to Engineering, Development, Technology or a similar segment (30.0%). Technology Architecture, Product Architecture, or similar areas and the Chief Product Officer each received just 10.7% of responses. Only 6.7% of respondents named Marketing as the department to which the User Experience team reports.<\/p>\n<h2><strong>Coming Up<\/strong><\/h2>\n<p>The <a href=\"https:\/\/actuationconsulting.com\/study-product-team-performance\/\"><em>Global Study of Product Team Performance<\/em><\/a> provides a treasure trove of insight into how organizations operate and what distinguishes the most productive teams from those that are performing less successfully.<\/p>\n<p>Next week we\u2019ll consider what is the most effective place for the user experience team to report and the most effective size of a core user experience design group.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Advancing the Profession of Product Management\u2122<\/strong><br \/>\n<a href=\"https:\/\/actuationconsulting.com\/\">website<\/a>\u00a0I\u00a0<a href=\"https:\/\/actuationconsulting.com\/product-management-consultants\/\">consulting<\/a>\u00a0I\u00a0<a href=\"https:\/\/actuationconsulting.com\/product-management-training\/\">training<\/a>\u00a0I\u00a0<a href=\"https:\/\/actuationconsulting.com\/product-management-toolkits\/\">toolkits<\/a>\u00a0I\u00a0<a href=\"http:\/\/www.amazon.com\/Take-Charge-Product-Management-Effectiveness\/dp\/0615379273\">books<\/a>\u00a0I\u00a0<a href=\"https:\/\/actuationconsulting.com\/product-management-blog-2\/\">blog<\/a>\u00a0I\u00a0<a href=\"https:\/\/twitter.com\/greggeracie\">twitter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most recent Global Study of Product Team Performance provided insight into corporate practice in two key areas: When to share the tactical product roadmap with customers and customer-facing employees &#8230;<\/p>\n","protected":false},"author":1,"featured_media":7105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[41,42,315,46,47,362,48,49,50,51,312,52,248,53,54],"tags":[56,337,105,154,161,334,210,347,346,344,345],"class_list":["post-7100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agile","category-business-analysis-2","category-marketing-2","category-product-management","category-product-management-facts","category-product-manager","category-product-marketing","category-product-owner-2","category-product-teams","category-project-management","category-sales","category-scrum","category-take-charge-product-management","category-the-study-of-product-team-performance","category-user-experience","tag-actuation-consulting","tag-agile","tag-greg-geracie","tag-product-development","tag-product-management-2","tag-product-roadmap","tag-project-manager","tag-sales","tag-take-charge-product-management","tag-the-study-of-product-team-performance","tag-user-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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