{"id":7403,"date":"2020-11-20T06:05:09","date_gmt":"2020-11-20T06:05:09","guid":{"rendered":"https:\/\/nmsconsulting.com\/7403\/strategic-management-moving-away-from-planning-and-into-hands-on-bridge-building-copy\/"},"modified":"2020-11-20T06:46:00","modified_gmt":"2020-11-20T06:46:00","slug":"when-looking-for-an-investment-know-what-it-takes-to-secure-the-deal","status":"publish","type":"post","link":"https:\/\/nmsconsulting.com\/how-to-be-investment-ready\/","title":{"rendered":"How to Be Investment Ready"},"content":{"rendered":"

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When looking for an investment, know what it takes to secure the deal.<\/em><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table> <\/div>\n<\/div>\n\n

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\n \"How \n <\/div>\n \n \n <\/div>\n\n
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\u00a0<\/p>\n

As a business\u00a0looking to raise capital to expand and take on new growth strategies, it can be difficult to understand exactly what investors in the marketplace are looking for, and what your company needs to improve on to garner interest.\u00a0It is important to understand the mindset of an investor, and analyze your company from their viewpoint.\u00a0Beyond the business itself, investors look for a management team<\/strong> that shows a clear understanding of the market, and a drive<\/strong> to make the company successful. \u00a0Most investors will want to see an experienced team that has succeeded in previous ventures by either being part of a successful exit, capital raise, or growth of a previous company.\u00a0Other questions that are usually at the top of the list for investors include:<\/span><\/p>\n

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  1. Is this business model or the future opportunity easily understood?<\/span><\/li>\n
  2. Has this business model or concept been done before? Is it now being done better, faster and\/or cheaper?<\/span><\/li>\n
  3. Is there a current problem or niche in the market that the business is going to help solve?<\/span><\/li>\n
  4. Is the market for this product or service growing at a strong rate for the next 3-5 years?<\/span><\/li>\n
  5. Are the financial projections supported by the industry and revenue models?<\/span><\/li>\n
  6. Has the revenue model been proven, and does it have a significant advantage over competition?<\/span><\/li>\n
  7. What percentage of the company is being offered in return for this investment and what market capitalization does that indicate?<\/span><\/li>\n
  8. Does the company have any contracts or partnerships in place?<\/span><\/li>\n
  9. What intellectual property does the company have?<\/span><\/li>\n
  10. How will your company perform under an increased or expanding workload if you grow rapidly?<\/span><\/li>\n<\/ol>\n

    Improve Your Company\u2019s Image<\/strong><\/span><\/p>\n

    Every business owner wants to make sure their company looks as pristine as possible.\u00a0To accomplish this, business owners will want to:<\/span><\/p>\n

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    1. Have a strong business plan and presentation without the fluff<\/strong><\/span><\/li>\n<\/ol>\n

      Most investors are not going to want to go through a massive business plan that is full of unnecessary jargon or statistics. \u00a0It is better to pique the interest of investors (and short attention spans) by keep your business plan or presentation simple, and focusing on only the most important aspects, projections, and strategies.\u00a0<\/span><\/p>\n

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      1. Under-promise and overdeliver <\/strong><\/span><\/li>\n<\/ol>\n

        As much as you believe in your company, providing projections with astronomical growth rates can be detrimental.\u00a0Although the higher the growth and figures, the better your company\u2019s future looks, it also can make investors question your methodologies.\u00a0If you are unable to deliver on the first set of projections in your model that you had shared with interested parties, it will create concern and doubt in the minds of investors.\u00a0That is why it is best to have projections that are realistic and achievable, and if you surpass your projections, all your other future projections will appear much more achievable in the eyes of the investor.\u00a0This will also create a track record of your success and will leave investors with a positive perception.<\/span><\/p>\n

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        1. Have a detailed quarterly plan on how you will scale the business<\/strong><\/span><\/li>\n<\/ol>\n

          Providing a strategic roadmap with a step by step process will help investors understand your vision and your target market.\u00a0By going through this process, the investor can see exactly how you plan on using the capital raised and will feel much more comfortable proceeding.\u00a0Plans should include goals, expenditure estimates, and should specify when and how you will become profitable. \u00a0\u00a0<\/span><\/p>\n

          Ensuring Due Diligence is Complete and Accurate<\/strong><\/span><\/p>\n

          Once an investor has decided that your business has strong investment potential, they will then want to go through the due diligence process and review the business in depth.\u00a0It is vital for you as the business owner to ensure that the due diligence package you provide is complete and accurate, as to avoid any issues during discussions.\u00a0Documents that investors will want to review include the business plan, financial performance\/projections, contracts, partnership agreements<\/strong>, and more. \u00a0You will want to make sure you have all pertinent information readily available in a data room and organized in a way that makes it easy for investors to view the document they want quickly and without confusion.\u00a0The more transparency you can provide an investor, the more they will be able to understand your business and feel comfortable investing in you.<\/span><\/p>\n

          How NMS Can Help<\/strong><\/span><\/p>\n

          We advise companies throughout the deal life cycle, providing deep deal experience coupled with unique industry experts to help prepare a business plan, due diligence packages, presentations, and financial models<\/strong>.\u00a0We work side by side with your team before, during, and after a financing round.\u00a0Our offerings include pre- and post- investment advisory, business unit improvements to drive efficiencies, cost-cutting and profit-enhancing solutions, a roadmap for investment integration, as well as tax advisory.<\/span><\/p>\n

          NMS Consulting is also hosting a free webinar\u00a0on this topic. \u00a0The webinar\u00a0Are you investment ready?<\/strong>\u00a0will take place on\u00a0December 2nd at 8:00 am PT \/ 11 am ET.\u00a0Harry Moore, Senior Partner \u2013 Head of Europe<\/a>, will take you through the various options for fundraising, and will provide valuable information on how to both prepare your business to be ready for an investment or sale, and how to present it in the best way to potential investors.\u00a0For more information on this event and to register your attendance, please click\u00a0here<\/a>.<\/span><\/p>\n

          About the Author<\/span><\/p> <\/div>\n<\/div>\n

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          Mr. Mansourian<\/a> has a 12-year track record as both a management consultant and investment banker, advising clients on valuation, capital markets, structured financing, mergers, acquisitions and divestitures and general corporate strategy.\u00a0\u00a0Mr. Mansourian served as Vice President while at NMS Capital Advisors, when the company achieved cumulative sales growth of over 5,100% with annual compounded sales growth in excess of 120% from 2012 to 2017.<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

          When looking for an investment, know what it takes to secure the deal.<\/p>\n","protected":false},"author":4,"featured_media":7410,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[121,188,187,256,110,215,253,86,237],"class_list":["post-7403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-business-transformation","tag-coronavirus","tag-covid-19","tag-investment-ready","tag-management-consulting","tag-operations-efficiencies","tag-strategic-management","tag-st","tag-turnaround","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nNMS Consulting • How to Be Investment Ready<\/title>\n<meta name=\"description\" content=\"We are dedicated to an uncompromising principle of providing effective and bespoke management consulting services.\" \/>\n<meta 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