{"id":9291,"date":"2019-06-14T20:22:08","date_gmt":"2019-06-14T20:22:08","guid":{"rendered":"https:\/\/nmsconsulting.com\/9291\/digital-transformation-strategy-copy\/"},"modified":"2022-03-31T23:11:36","modified_gmt":"2022-03-31T23:11:36","slug":"digital-transformation-strategy-2","status":"publish","type":"post","link":"https:\/\/nmsconsulting.com\/1479\/digital-media-giants-and-the-crowing-of-content\/","title":{"rendered":"Digital Transformation Strategy"},"content":{"rendered":"

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\n \"Digital \n <\/div>\n \n \n <\/div>\n\n
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By <\/span>Arthur Mansourian<\/a><\/h2>\n
\u00a0<\/div>\n

The landscape of media has undergone a massive change.\u00a0 The days of Burbank and Hollywood studios with a main goal of having a blockbuster regardless of the expense are no longer.\u00a0 This kind of all or nothing mentality led to major changes in movie production technology and ingenuity.\u00a0 Companies began to plan differently, with a focus on bringing in actors and actresses that will get the movie sold while still leaving room for profits.\u00a0 This same strategy was seen in television, beginning with the enormous salaries paid to the actors on Friends.\u00a0 That was the trend setting moment, which led to meteoric rises in budgets as producers look to outdo the latest high cost movie or show with bigger and bigger investments.\u00a0\u00a0<\/p>\n

Then another massive change was seen \u2013 the digital era.\u00a0 Netflix became the new Blockbuster Video and never looked back.\u00a0 Due to the immense popularity and low costs of streaming shows and events, Netflix and other digital streaming players are able to make monumental investments while still retaining a profit.\u00a0 This year, it is expected that Netflix will be spending roughly $15 billion on content and recently issued an additional $2 billion in debt to help cover the cost.<\/p>\n

To combat this, traditional companies are having to think outside the box<\/a>.\u00a0 One strategy has been mergers and acquisitions in order to consolidate, but also to increase their content availability.\u00a0 These traditional companies, have come to find that there is no beating Netflix and the like, so they have decided to join and launch their own streaming platforms and services.\u00a0 These direct-to-consumer TV services are now growing rapidly, as can be seen in the figure below.<\/span><\/p>\n

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\n \"digital \n <\/div>\n \n \n <\/div>\n\n
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Other measures traditional companies have been taking include investing in analytics to ensure their money is spent most efficiently, especially since these companies have had to ramp up their spending to compete with the digital giants.\u00a0 Case in point, Accenture research in 2018 indicated that 81% of media executives feel they are likely to exceed the annual Opex budget, while also experiencing a 10% decline in EBITDA.<\/p>\n

For traditional companies looking for a strategy going forward, it really must start at the top with all the C-level executives.\u00a0 The company mission and goal must be made clear to everyone in the organization \u2013 catching up to the digital giants will take some belt-tightening and brown bag lunches.\u00a0 Sacrifices will be needed, but the outcome of a digitally transformed organization would reap immense rewards.\u00a0 The cost-cutting must be done methodically, as not all costs are the same.\u00a0 Costs regarding content or production should not be cut drastically, while administrative, travel, and other such costs can be slashed.\u00a0 Cost-cutting will have direct benefits, as can be seen in the figure below.<\/p>\n

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\n \"digital \n <\/div>\n \n \n <\/div>\n\n
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These companies will need to be laser-focused on what will help them the most, starting with content.\u00a0 In this media age, content is king, and the way to approach content spending has drastically changed in recent years.\u00a0 In the past, studios would temper their spending on any single show and wait for results before investing further.\u00a0 In today\u2019s crowded market of streaming entertainment, spending a fortune on content in a bidding war is necessary, even before a company is able to \u201ctest the waters\u201d with a pilot.<\/span><\/p>\n

Of course, cutting costs wisely and efficiently is no easy task.\u00a0 It is important that the frugal mentality is picked up by everyone and efforts should be led directly by the top financial individuals at the company.\u00a0 This cannot be a project for only mid-level management, as it needs to be embraced by everyone, especially the brass.\u00a0 Furthermore, the financial efforts must also be combined with a team of content experts, as these individuals will be the ones who can identify the path to growth along with the cutting of costs.\u00a0 By embracing this mentality, the creative team will not be seen as having their budgets cut and having something taken away from them, but rather, they will be seen as the ones being relied upon for leadership and guidance.\u00a0 Companies should consider the best ways to drive this home and reward employees, such as having incentives tied directly to cost-cutting milestones.\u00a0\u00a0<\/span><\/p>\n

Traditional media companies have also renewed their focus on analytics and technology, specifically around distribution, marketing, and content.\u00a0 The driving force is the ability to evaluate the best content, along with additional revenue streams.\u00a0 Furthermore, these companies need to simplify their operations and streamline to squeeze out all possible efficiencies.\u00a0 As the streamlining of operations takes effect, a shift in culture should also occur as the employees are guided towards thinking more like employers.\u00a0 Once a few employees embrace the mentality, it becomes contagious and absorbed quickly by the laggards.\u00a0 It is then incumbent on leadership to use these saved funds wisely and reinvest to promote growth.\u00a0 Content creation should take front seat, and acquisitions should be considered if they provide a quick and cost-efficient route towards content.\u00a0 Reinvestments should also be made into strengthening the company culture and showing the company\u2019s personnel the spoils of cost-efficiency.\u00a0 In this new digital age, the focus must be on price efficiency, culture change, and the new king \u2013 content.<\/span><\/p>\n

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About the Author<\/u><\/h3> <\/div>\n<\/div>\n <\/div>\n <\/div>\n
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\n \n
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\n \n \"Arthur <\/a>\n \n <\/div>\n \n \n
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\n \n Arthur Mansourian <\/a>\n <\/h2>\n <\/div>\n \n <\/div>\n <\/div>\n
\n \n
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\n

Arthur Mansourian<\/a>\u00a0<\/span><\/h2>\n

Arthur has a 12-year track record as both a management consultant and investment banker, advising clients on valuation, capital markets, structured financing, mergers, acquisitions and divestitures and general corporate strategy.\u00a0<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

The digital transformation market size is expected to grow from $521.5 billion as of this year to $1.25 trillion by 2026.<\/p>\n","protected":false},"author":4,"featured_media":9299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,1],"tags":[364,365,362,363],"class_list":["post-9291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-nms","tag-blockbuster","tag-content","tag-digital-media","tag-netflix","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nDigital Transformation Strategy | NMS Consulting<\/title>\n<meta name=\"description\" content=\"The digital transformation market size is expected to grow from $521.5 billion as of this year to $1.25 trillion by 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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